There has been a surge (pardon the term) in discussion about the need for a stronger, more effective U.S. public diplomacy program, particularly in the Middle East but not restricted to that part of the world. By all accounts the worldview of the U.S. is at an all time low and recent attempts to improve international opinion on the U.S. have been feeble at best.
So the American media hype over Michelle Kwan going to China as a public diplomacy ambassador has to be viewed as what it appears to be: American public diplomacy directed toward America. Ms. Kwan is, by all reports, a delightful, smart young woman. But what does it do in the grand scheme of things to send a champion ice skater to China to fly our flag? Are we saying that in America a woman of Chinese descent can become a champion? Soon enough the Chinese will produce their own. What this story does is make us feel good about ourselves.
Recognizing the difficulty in mounting an effective public diplomacy program during a period of seriously flawed foreign policy, it is nonetheless past time for the U.S. to develop a coherent, substantive long-term program aimed at improving understanding of the positive parts of American life, including our tolerance for other cultures. Sending world class athletes abroad is not bad, it is simply too meager.