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Public Diplomacy

Al Hurra: Fair and Balanced News?

June 7, 2007 By Jeff

Al Hurra is America’s Arabic language TV station and it is performing with typical Bush administration competence. Intended to bring trustworthy news to the Arab world as an antidote to anti-American media in the region and by so doing, to serve as a tool of American foreign policy, the station has managed to turn itself into a propaganda conduit for the other side.

In an incredibly naïve strategy to build credibility among potential viewers the station has – on several occasions – broadcast speeches, rants, and statements from leaders of Hezbollah and Hamas, many of which have been rabidly anti-American and all intended to present reality through the prism of terrorist rationales.

Al Hurra has been a disaster since its inception and bringing in Larry Register last fall from – of all places, CNN – to run the operation has proven to be a major mistake. CNN is – like most of the major broadcast news media – committed to pretending to be objective by giving time to even the most ridiculous points of view on major issues.  It fills time and God knows we would not want a news organization to accept facts as they are and simply report them. So we have endless programs with all sorts of weird views presented because – well, someone believes them and we need to give them a chance to peddle their snake oil.

Apparently Register thought it important to provide a soapbox for some of the most destructive characters in the Middle East as proof of our “objectivity”.  This is reminiscent of the decision VOA made after the attacks of 9/11 to broadcast – in its entirely and without challenge – a mind-bending speech by Mullah Omar, the head of the Taliban.

Should American international broadcasting ignore the statements of leaders of groups like Hezbollah, Hamas and the Taliban? Of course not, but the way to do that is to invite them on to either be interviewed by a tough, knowledgeable interviewer or invite them to participate in a round table with a variety of points of view represented. They would in all likelihood decline the invitation but then that refusal can be reported.

Finally, for those moderate voices in the Arab world – those seeking peaceful change in the region – the broadcast of unchallenged speeches from leaders of terrorist groups for them simply destroys the credibility that Al Hurra needs to be effective. Imagine Radio Liberty broadcasting Stalin’s speeches during the Cold War. Their audience would no longer trust them and no longer listen to them.

The Arab world’s moderates and reformers are the ones that we most need to support and Al Hurra, if managed well, could provide some of that support by broadcasting honest news without pandering to the fringe elements. The expected resignation of Larry Register in the next week or so is a good first step.

Filed Under: International Broadcasting, Middle East, Public Diplomacy, U.S. Foreign Policy

Rice’s Bungled Attempt to Bring Democracy to Iran

May 3, 2007 By Jeff

A few years ago, after reporting on the Abu Ghraib prison torture scandal, Seymour Hersh commented that he viewed Condoleezza Rice as the most incompetent of all National Security Advisors in the history of that position. Obviously there was competition for that title (e.g. H. Kissinger) but new evidence indicates that Ms. Rice has taken her incompetence to new levels as Secretary of State.

The United States has been funding efforts to support a movement toward democratization in Iran for many years. Radio Azadi was started by Radio Free Europe in that late 90s and it became a successful broadcaster of solid news, analysis and culture into Iran with a significant audience among the elites in the reform movement. This effort was emasculated shortly after the Bush election when it was changed to Radio Farda, and turned into a broadcaster of American rock and roll. This was representative of the dumbing down of American culture and was based on the belief that a larger audience of teenagers listening to music was somehow more important than an audience of mature members of the reform movement listening to serious and credible news.

Add to that the recent report that the U.S. has committed $75 million to promote democracy in Iran and that Secretary Rice has announced this to some fanfare in the U.S. and considerable angst in Iran. The problem is not that the money is being spent – it is that Ms. Rice was not smart enough to understand that by announcing it – in the context of Bush’s “axis of evil” and “regime change” blathering – she would put all possible recipients of support from the U.S. in jeopardy. It is the kind of program that you play close to the chest with the hope that your support can facilitate reformers in their pro-democracy efforts. Rice’s play for publicity has had the opposite effect with Iranian intellectuals, writers, journalists, human rights activists, etc. in increased jeopardy.

According to a Washington Post piece on April 28:

“…The money is a persistent focus during interrogations, say Iranians who have been questioned or detained. “If you look at the crackdown on non-government organizations and human rights defenders over the past six months, one common facet is that they were all suspected of receiving foreign funds,” said Zahir Janmohamed, Amnesty International USA’s advocacy director for the Middle East. “It’s not just the funding but the rhetoric around the funding about ‘regime change’ and the ‘axis of evil.’ ”

The National Iranian American Council said it had warned the State Department “that the mere idea of sending money with this language would make the work of pro-democracy activists in Iran all the more difficult. It has turned out to be worse than what many people feared. The mere fact that the United States has been talking about using NGOs has made Iran’s thriving civil society a main suspect of trying to do change inside Iran,” said the council president, Trita Parsi….”

Filed Under: International Broadcasting, Iran, Public Diplomacy, U.S. Foreign Policy

The Return of the Evil Empire?

April 23, 2007 By Jeff

There were many factors that contributed to the dissolution of the Soviet Union, including a nutty economic system made even nuttier by corruption and incompetence among the leadership. But more important to many was the brutality of a regime that allowed very little in the way of what we consider commonplace freedoms. Perhaps chief among these was freedom of the press,

Throughout the Cold War America’s Radio Liberty served as a surrogate Russian radio station, providing news, analysis and cultural programs that – for over forty years – made Radio Liberty the most responsible source available in Russia for both domestic and international news. The Russian Service of Radio Free Europe/Radio Liberty (RFE/RL) suffered a serious blow in 1993 when freshman senator Russell Feingold made a strong effort to close the radios because “the Cold War was over”. Feingold lacked any real understanding of international broadcasting and the role it has always played as a tool of foreign policy and a mode of public diplomacy and so the Radios survived in a much-diminished status with a budget reduced by 70% and the Russian broadcast service took much of the hit.

Well yes, the cold War is over but what do we have in its place? A Russia in which journalists critical of the government are routinely murdered, a TV and radio scene in which all the important networks are state-run, and a population more interested in consumer goods than civil liberties.

Over the weekend it was reported that state-run radio in Russia has been handed a new set of rules – 50% of news about Russia must be “positive”, there is to be absolutely no mention of opponents to the government by name, and the United States is to be labeled the “enemy”. So we are back to the 70’s and early 80’s with no more “Glasnost” and a powerful former KGB director as president – with the possibility on the horizon of a change in Russian laws that would provide the opportunity for President Putin to continue in office beyond his term.

It is well past time for a renewal of our commitment to an active public diplomacy that includes provision of serious news and analysis to those citizens of Russia (and other countries) that hunger for the truth. Feingold never understood the importance of that effort and did serious damage to our public diplomacy effort.

Filed Under: International Broadcasting, Public Diplomacy, Russia, U.S. Foreign Policy

Confessions of a Tortured Terrorist: Khalid Sheikh Mohammed

March 20, 2007 By Jeff

There has been a curious lack of hurrahs for the confession extracted from Khalid Sheikh Mohammed after four years in captivity. While there is no doubt of his ties to al Quada  his confession is tainted by the knowledge that he has spent at least some of those four years being tortured and that the in the end he has confessed to almost everything that has been done to the U.S. by terrorists in the last fifteen years.

This is not to suggest his innocence – rather it is to recognize that the use of torture has reduced the credibility of almost any results coming out of the process. In today’s online Slate Magazine, Anne Applebaum cites major European newspapers’ skepticism over the confessions and indeed, the lack of exultation in the U.S. press is likely due to similar concerns. The use of torture appeals mostly to thugs and bullies who recognize power but not its limits. And, in the case of the current clowns screwing around with America’s reputation, they fail also to recognize the consequences of ignoring basic legal and human rights. In a sense everything the administration is doing in its war on terrorism can be viewed partially through the prism of public diplomacy. And the view that the rest of the world has of a country that tortures its prisoners is decidedly negative.

Filed Under: Human Rights, Public Diplomacy, Terrorism

New Radio Free Europe/Radio Liberty President

February 3, 2007 By Jeff

The Board of Radio Free Europe/Radio Liberty has selected Jeffrey Gedmin as RFE/RL’s new president. Since 2001 Gedmin has served as Director of the Aspen institute in Berlin and prior to that served for five years as Executive Director of the New Atlantic Initiative.

Looking at his background and some recent writings Gedmin appears to be a strong choice for what is a challenging position. His work is cut out for him. Radio Liberty’s Russian Broadcast Service has had some difficulties with President Putin’s government and to his credit Gedmin has been critical of the undemocratic (and worse) directions that Putin has taken Russia. In so doing he has taken a stronger stance for freedom and democracy in Russia than the U.S. government. Also, the Radio’s successful Persian Service was turned into a shadow of itself a few years ago when the Board of Broadcast Governors forced it to join with VOA’s service and to move from providing substantive news, analysis and culture aimed at Iran’s influential elites to a popular music format aimed at people with little influence and perhaps even interest in the issues of freedom and democracy within Iran. Given the current state of Iran-U.S. relations this is an issue that Gedmin might usefully put at the top of his “to do” list.

Filed Under: International Broadcasting, Iran, Public Diplomacy

U.S. Public Diplomacy: Skating on Thin Ice

January 19, 2007 By Jeff

There has been a surge (pardon the term) in discussion about the need for a stronger, more effective U.S. public diplomacy program, particularly in the Middle East but not restricted to that part of the world. By all accounts the worldview of the U.S. is at an all time low and recent attempts to improve international opinion on the U.S. have been feeble at best.

So the American media hype over Michelle Kwan going to China as a public diplomacy ambassador has to be viewed as what it appears to be: American public diplomacy directed toward America. Ms. Kwan is, by all reports, a delightful, smart young woman. But what does it do in the grand scheme of things to send a champion ice skater to China to fly our flag? Are we saying that in America a woman of Chinese descent can become a champion? Soon enough the Chinese will produce their own. What this story does is make us feel good about ourselves.

Recognizing the difficulty in mounting an effective public diplomacy program during a period of seriously flawed foreign policy, it is nonetheless past time for the U.S. to develop a coherent, substantive long-term program aimed at improving understanding of the positive parts of American life, including our tolerance for other cultures. Sending world class athletes abroad is not bad, it is simply too meager.

Filed Under: Public Diplomacy, U.S. Foreign Policy

The State of U.S. Broadcasting to Iran

January 18, 2007 By Jeff

International broadcasting, a major component of America’s public diplomacy program, has fallen on hard times. This is due partly to major misunderstandings about the nature and value of surrogate broadcasting versus a recent emphasis on building listenership numbers by following a strategy of “dumbing down” the content, most notably in major changes made to Radio Free Europe’s Persian broadcast service and Iraq broadcast service. These services were originally funded by the Congress in the late nineties to provide the kind of surrogate broadcasts that Radio Free Europe and Radio Liberty provided to the Soviet Union and the Eastern European bloc during the Cold War: programming of domestic and international news and analysis, cultural developments and interviews and panel discussions with émigrés.

However, early in this decade the Broadcasting Board of Governors were sold on the concept of building an audience of the young by providing a kind of “radio lite”: rock and roll music and brief, light news updates. A serious discussion of the weakness of this approach has recently begun in Washington.

Former CIA Director James Woolsey testified on the Iran broadcasts to the House Committee for Foreign Affairs on January 11, that: “We should … engage in ways similar to those techniques we used in the 1980’s to engage with the Polish people and Solidarity — by communicating directly, now via the Web and modern communications technology, with Iranian student groups, labor unions, and other potential sources of resistance. … We should abandon the approaches of Radio Farda and the Farsi Service of VOA and return to the approach that served us so well in the Cold War. Ion Pacepa, the most senior Soviet Bloc intelligence officer to defect during the Cold War (when he was Acting Director of Romanian Intelligence) recently wrote that two missiles brought down the Soviet Union: Radio Free Europe and Radio Liberty. Our current broadcasting does not inform Iranians about what is happening in Iran, as RFE and RL did about matters in the Bloc.”

Earlier, Enders Wimbush, a former Director of Radio Liberty published a lengthy article on the need to change the current approach in the December 18 issue of the Weekly Standard; a follow-up discussion by Edward Kaufman, a member of the Board and Wimbush followed in the January 15 issue of the Weekly Standard. Both are worth reading for insight into the issue

Filed Under: International Broadcasting, Iran, Public Diplomacy

From Russia, With Love

November 30, 2006 By Jeff

There was much glee in the West in 1989 as the Soviet Union imploded and the Cold War came to its supposed end. There was considerable optimism a few years later regarding the future of democracy in Russia when Boris Yeltsin stood on a tank and successfully resisted a takeover by old-style communist apparatchiks. The conversion appeared complete to President Bush when he looked into Putin’s eyes and saw his soul. His strange friendship – or is it a kinship? – with Putin continues in the face of clear evidence that Russia is heading down a far different road than we had once hoped.

Journalists critical of the Putin regime are attacked and not infrequently murdered (42 journalists have been killed in Russia since 1992), foreign–based NGOs are restricted by obscure licensing requirements, Radio Liberty and Voice of America are being forced out of long-standing re-broadcast agreements with Russian radio stations, and the Russian press has been cowed into a quiet acquiescence;  or risk an unfortunate accidental death by poison or gunshot.

The apparent murder of Alexander Litvinenko, the former KGB spy, in London is only the latest in a series of alarming events. The Committee for the Protection of Journalists has reported that 42 journalists have been murdered in Russia since 1992 but this apparent murder has implications of  future nuclear terrorism.

Meanwhile the Bush administration shows no interest in supporting international broadcasting into Russia at a time when its people depend on outside sources for its news. The budget for Radio Liberty, the premier American Russian language broadcaster has been seriously reduced which serves Mr. Putin’s interests. Since the money is a small issue perhaps the kinship between gut-level authoritarian leaders calls the shots.

Filed Under: International Broadcasting, Press, Public Diplomacy

International Broadcasting News

November 15, 2006 By Jeff

Al Jazeera International (AJI) begins broadcasting in English from studios in Washington, DC today with a staff that includes former “Nightline” anchor Dave Marash.  It is unlikely that AJI will attract a large listenership in the U.S. for reasons both ideological and practical.  The station will not be carried in the U.S. by cable giant Comcast and, in fact, it is difficult to find out just who will carry it. This is unfortunate since it seems worthwhile for Americans to have an opportunity to assess the network on its own merits and to learn something about the Arab world and its views on events. The U.S. administration, especially the Defense Department has been highly critical of its Arabic broadcasts and for its willingness to broadcast Osama Bin Laden videotapes. But a country that can put up with Rush Limbaugh and the O’Reilly Factor ought to be able to listen to Al Jazeera without losing its collective marbles.

In an unrelated story…President Bush has renominated Ken Tomlinson as Chairman of the Broadcasting Board of Governors and for a term on the Board expiring in 10 months.  The Board oversees Voice of America, Radio Free Europe/Radio Liberty, Radio Free Asia, Radio and TV Marti and several emerging broadcast initiatives in the Middle East. Tomlinson has been criticized for financial irregularities, but most likely these are in part a smokescreen for more substantive issues related to the declining quality of U.S. international broadcasting. More on the general topic of U.S. international broadcasting later.

Filed Under: International Broadcasting, Press, Public Diplomacy

Russell Feingold’s Presidential Ambitions: R.I.P.

November 12, 2006 By Jeff

Senator Feingold (D, Wisconsin) has announced that he will not be running for President in 2008. I imagine Hillary has just heaved a huge sigh of relief.

Feingold joined Senator McCain in promulgating one of the great frauds on the American public in the guise of an Election Reform Bill. Maybe I was in a different country but I think I just witnessed one of the nastiest, most expensive midterm campaigns in American history. According to the non-partisan Center for Responsive Politics the cost is estimated at over $2.6 billion.  The 2000 election, which included the presidential race cost over $4.2 billion.  McCain and Feingold trumpeted their success in getting their bill passed but strangely do not say much about it in the face of the realities of current campaign spending, much of it on repulsive, insulting TV ads.

Another highlight of the Feingold record was his near-successful effort to close Radio Free Europe/Radio Liberty (RFE/RL) in 1993-4. Feingold was a freshman Senator who had run a campaign focused on trimming the federal budget and where better to start now that the Cold War was over?  (full disclosure: I was employed at the RFE/RL Research Institute from 1991-1994).  There is a long story here for future postings on  public diplomacy to this blog.  For now, it is enough to look at the sorry state of America’s public diplomacy program, the lack of a free press in Russia and many of its allied nations (Belarus, Uzbekistan, etc.), the emerging need for improved broadcasting to countries in the Middle East (incl. Iran, Afghanistan and Iraq) and the relatively low cost of surrogate international broadcasting as an historically effective tool of American foreign policy. Feingold never understood any of this and grandstanded his way through Senate hearings that included a mini-scandal related to salaries of some 14 managers of RFE/RL – and the fact that the then President of the Radios used company funds to have his piano tuned.

I suppose I am having a touch of schadenfreude here, but it is not in the interest of the United States to have as President a man who lacked basic understanding of the importance of soft power.

Filed Under: Politics, Public Diplomacy, U.S. Foreign Policy

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