There is one year to go before the 2012 presidential election and the American press continues to focus on the political process over the substance of issues. Early on the press determined that while Mitt Romney held a slight – and decidedly soft – lead in most national polls, a changing series of candidates must be anointed by the press to the role of “anyone but Romney†challenger for the Republican nomination. This has happened with little or no substantive exploration of issues, but has maintained a horserace kind of press coverage..
Initially former Governor Tim Pawlenty was promoted by much of the press for his “seriousness†which the voters then determined was a kind of insipid, tediousness. The press then jumped to Michelle Bachmann who presented a feminine face backed by a religious nuttiness that always seems to show up in Republican primary races in Iowa. She tanked early after voters began to actually listen to the strange things coming out of her mouth.
The press then decided that Governor Rick Perry was the one to take on Flipper Romney, not out of any particular policy differences but rather because he was from Texas, had a lot of campaign funds and talked a big – or at least loud – game. Perry lasted about two weeks as he fumbled in debates for words that might be translated into actual thoughts. The press then ignited his downfall because of a slip in a debate when he lost track of his thoughts – some would argue, not all that unusual an occurrence. Then the press moved to pizza company CEO Herman Cain as a new frontrunner with the innovative campaign strategy of joking about how little he knows about the world while defending himself against numerous (5 and counting) accusations of sexual harassment.
Now the press has identified Newt Gingrich as the next likely antidote to Romney. This, some months after the press dumped him as a tired old hack who couldn’t manage his campaign staff or his wife’s Tiffany account. Meanwhile Ron Paul maintains credible numbers, has an identifiable set of policies and is mostly ignored by the press. Jon Huntsman makes the most sense – especially on foreign affairs – and is mostly ignored by the press as irrelevant. Romney continues to waffle his way toward some weird kind of consistency – that is, the consistency of having no apparent core beliefs that he would not jettison for a few more votes, and the search for an alternative continues, but not based on any particular policy issues.
We have another year of this and perhaps as the process moves along the press will begin to focus on actual issues but for now, the focus remains on the way the game is played rather than on the probable consequences of candidates’ actual policy differences.