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The Campaign: Style Over Substance

July 26, 2007 By Jeff

“Democracy is coming

To the USA”- Leonard Cohen

If the summer seems longer and hotter than usual, requiring huge intakes of adult beverages, you may have been following the presidential campaign too closely. The latest example of vacuity pretending to be seriousness is the introduction of YouTube into the debates. This has led to news outlets throughout the country devoting large amounts of airtime and ink to the fact that there are “real people” (as opposed to journalists who apparently are not “real”) with “real questions” in the country and isn’t it wonderful that technology allows them to ask the questions in styles waaaay more interesting than the straight-forward question.

The day after the Democrats answered questions from “real people” including a man disguised as a snowman, PBS’s Lehrer Report devoted ca. 20 minutes to a discussion of how the use of YouTube made for a much more personal relationship between the voters and their would-be Kings or Queen. On this and other TV news programs there is almost no discussion of the issues that could resemble intelligent analysis. The focus remains on style and ephemeral issues like the cost of candidates’ haircuts, the size of one’s war chest, whether a particular religion is good or bad for a candidate, and whether they have crafted their standard responses cleverly enough to avoid being pinned down to a real commitment. For analysis stations go to either the same tired talking heads or in a fit of derring-do go to the tried and true Man in the Street technique in which all sides of an issue are given equal time – Sally Mae discusses why we need to stay in EyeRaq and Doug makes the case for leaving.

It is indeed turning out to be a Long, Hot Summer. Now back to the fridge for some relief.

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