There has been a surge of interest in public diplomacy in the aftermath of Karen Hughes’ resigning her position as Assistant Secretary of State for Public Diplomacy. While she received some positive attention for having received increased funding for her program, the overwhelming consensus is that she had failed to make even a small dent in the United States’ negative image around the world. While this is seen as especially the case in the Moslem world, it is clear that the problem also exists among our former friends in W. Europe. Why and how this has happened turns out to be a fairly simple question – we achieved our current reputation the old-fashioned way; we earned it.
Hughes made the fundamental mistake of believing that she could sell America on the basis of empty slogans that flew in the face of the reality of the unnecessary, disastrous Iraq War, the ongoing use of torture, the public display of despicable behavior at Abu Ghraib, the ignoring of the Geneva conventions, holding hundreds of uncharged prisoners for years at Guantanamo, kidnapping suspects to countries like Syria where they could be tortured for months before determining whether they are guilty – or even whether they were who the U.S. thought they were; hiring mercenaries to shoot innocent civilians in Iraq with complete immunity; our blind support of Israel’s disastrous attack on Lebanon; and ad infinitum. The U.S. has not been an easy sell since 2003 and the international support and goodwill that flowed to the U.S. after 9/11 has been totally lost.
While it is clear that the U.S. deserves credit for much of its foreign aid programs it is equally clear that the country will not get that credit as long as it sullies itself by wallowing in the muck of the current administration’s fear-driven foreign policy. Responsible Republicans like Richard Lugar and Chuck Hagel understand this – very few other Republican politicians do, including the current group campaigning for president (other than splinter candidate Ron Paul). The current weakness of the United States allows Bush soul mate Vladimir Putin to run roughshod over civil liberties and human rights with no credible response available to the U.S. It allows terrorist organizations to promote support by pointing at the behavior of the U.S. It allows Hamas to win democratic elections by providing social, educational and health support to Palestinians while the U.S. continues to arm Israel.
The “moral edge†that the U.S. historically deserved is gone; for any public diplomacy program to succeed the country needs to regain that edge and that does not seem to be possible in the immediate or foreseeable future.